Rap/Hip-Hop Ringtones Rule the Market

The NPD Group: Rap/Hip-Hop Ringtones Rule the Market

Women and girls downloaded the majority of ringtones in July 2006

PORT WASHINGTON, NEW YORK, September 11, 2006 — According to The
NPD Group, a leading consumer and retail information company, rap/hip-hop
was the leading ringtone genre among those downloading ringtones in the
U.S. market in July 2006. It accounted for 23 percent of ringtone downloads.
The next most popular ringtone genres were: rock (17 percent), R&B (13
percent), pop (11 percent) and alternative (8 percent).

In addition, younger consumers were more likely than others to download and
use ringtones. According to NPD’s ongoing monthly consumer survey, 26
percent of consumers who downloaded a ringtone in July 2006 were between
the ages of 13 and 17, while 22 percent were between the ages of 18 and