Fill it Up, Britney: Start-up

Fill it Up, Britney: Start-up Internet has released Britney Spears Smart Card for $29.95. It comes with a card reader, plugs into a computer and takes users directly to a secure website where viewers can access information about coming tours and other promotions.

The technology is similar to StatCard‘s, which sells “Smart Trading Cards” that permits users to access an interactive game website and allows scores to be earned and saved on the trading card. The card is retailed through Toys “R” Us stores. StatCard received $1.6 million in angel round venture funding, rare for such a startup in this environment.