Live! and Kickin’, or Is

Live! and Kickin’, or Is It?: Vodafone Group is pretty pleased with itself, having spent millions of euros on marketing its Live! service in a number of European countries. The service offers games, picture messaging, all sorts of downloads, and access to “walled garden” content on color screen handsets. But some analysts are sceptical of the efforts: “They hope to make money in the long run, sure, but they have to pay for all the marketing of all the services, and there is no business model for companies to make money by developing content or WAP services,” according to an analyst quoted in the story.