Classmates: The Power of ‘Whatever

Classmates: The Power of ‘Whatever Happened To…?’: “Unlike many well-branded Web failures, actually converts the massive traffic generated by that banner campaign, 2 million uniques-a-day, into cash money: 1.7 million paying members (at $36/year)…Converting visitors to paying customers is also not so secret a secret. Give them free access to as much of the site as possible to see for themselves the depth and breadth of services available.”