Audible Takes The Offline Route Through Gateway

Audible, the downloadable spoken audio subscription service, has started retailing its branded MP3 player and its service through Gateway stores. “Gateway’s special offer includes two free audiobooks and a free one-month subscription to a leading audio periodical for just $99.99. In addition to the 3.5-oz. Audible.com Otis digital audio player – which holds up to 17 hours of Audible’s spoken word audio files and plays MP3s — Gateway’s digital media solution comes with a car cassette adapter, carrying case and batteries.”

The company has been one of the first proponents of taking online/digital subscriptions offline, a strategy which will do well if other media companies use it judiciously.