Google Buys Sprinks

Google has bought the pay-per-click company Sprinks, from Primedia…the company also struck a deal with About.com, also owned by Primedia, on a four-year distribution and revenue sharing agreement…

The value of the deal was not disclosed…

More details on the buyout, from MarketWatch: Formed in November 2002 from within Primedia’s About.com division, Sprinks has swiftly grown its network of advertisers, which totaled 15,000 as of this summer. Sprinks wouldn’t disclose its financials, but the tiny division has 30 employees.