What’s so Good?

Taking a page out of SalesForce.com’s Marc Benioff, Danny Shader, CEO, Good Technology has acquired a new habit: providing media with big picture outlook of his business guised as industry forecast: Hey, I am not complaining, but just pointing out the obvious. So here is what Good’s got so far:

* 1,500 customers, including Visa, SpencerStuart, Liz Claiborne, and CB Richard Ellis. (Anyone care?) In all, over 1,000 additional companies selected Good Technology as their corporate wireless standard in 2003.Now that cannot be good news for RIM?
* Good claims that Good’s G100 is cooler than RIM. Whatever!
* Good on PalmOS and Windows Mobile handhelds is actually a good idea. Lets see how it works and when it works.

All this talk is good an nice, no pun intended, but Good is only good for the enterprise customers. Thankfully for some of us who don’t have big Exchange installations, RIM-Blackberry is still the only and perhaps the best option. Anyway the paragraphs that follow are a classic example of confusing press releases and corporate vision statements put out by companies. Where is the impact of 2.5 G and 3 G networks on GoodLink outlined? What happens when Wi-Fi actually is everywhere, and EDGE networks make sense? No, those are tough questions to answer. It is ironic that this company gets so much press despite putting out such bad press materials.

bq. In 2004, as the adoption of 2.5G networks continues, the wireless marketplace is poised to see tremendous innovation, a proliferation of new PalmOS and Windows Mobile devices, and increased demands from enterprise customers.

bq. Good Technology believes that in 2004, the penetration of wireless enterprise data will drive increased demand by IT organizations for powerful tools that meet strict security requirements and simplify the management of rapidly growing fleets of mobile devices. There’s huge end-user demand inside the largest accounts for broader deployments, but IT managers have told us that they won’t open the floodgates until they fully understand how they’ll meet the corresponding support requirements. With that in mind, Good has provided customers with powerful management tools.