Red Herring Vying For The Ashes, If You Ask Me

(sub. req.) As I reported earlier last month, Red Herring magazine is being relaunched (I reported September but it is October, according to this Barron‘s story). The details are sketchy, and it does not seem to have been well planned…

The magazine will possibly be a weekly (you’re serious, are you?), and priced at a yearly subscription of $48, though the publisher Alex Vieux would not confirm the frequency. An announcement is expected during the next 10 days.

The trouble signs: So far, the publisher only has 10 editorial employees in place. During little more than a year of planning the relaunch and running the Website, Vieux has burned through three top editors with strong pedigrees. The magazine, like the website, will have no bylines, taking away any ounce of motivation that the writers may have.

As the story says “A good dose of skepticism about the future of the Red Herring may be healthy, at least until an editor stays on the job for longer than a cup of coffee.”