Comicbook Publishers Dip Their Toes Into Digital Delivery

Comicbook publishers and distributors of comic-based animation — particularly those involved in manga and anime — are starting to test new technologies such as mobile phones, Internet streaming and video on demand, both as means of marketing and distributing their properties.
Although cell phones are certainly a means of promoting properties…it is not yet known whether mobile licensing will become a revenue-generator for manga or other comicbook publishers. For example, will consumers be willing to pay for mobile wallpapers and, if so, how often will they want to change their screen’s look by purchasing another image?