Japan’s The Super Phone

ntt_docomo.jpgForbes has a fascinating look at NTT DoCoMo and the changes inside the company, and its decision to embrace open standards. The story is about Kei-Ichi Enoki, an executive vice president at the company and how he is pushing I-Mode into new markets. “Consumers don’t care about standards,” says Enoki. “It does not matter so much if it runs on Wi-Fi or some other technology; what matters is the content and the services.” DoCoMo’s I-Mode has been a non starter in the US despite a 17% stake in AT&T Wireless, but apparently it is doing well elsewhere. Docomo has licensed the I-mode system to carriers in Taiwan and seven European nations, including Germany, with service beginning soon in Australia, Forbes says. “Mobile phones are going to become personal controllers for anything humans come in contact with. They will control the TV set and other electronic equipment. They will let you into the subway system, act as corporate ID, replace money when shopping, turn on your car and interact with anything else humans deal with,” Enoki tells Forbes.