So far, so good for wireless data in 2004

The Yankee Group has released some data that shows the promise of mobile content.

By the end of the second quarter of 2004, wireless data users totaled almost 47 million (or more than one-quarter of the total wireless subscriber base), up more than 58% from 29 million in mid-2003. Wireless data revenue in the second quarter of 2004 approached $1 billion, up 160% from roughly $367 million for the second quarter of 2003. By year-end 2004, we anticipate almost one-third of wireless users will be using wireless data and annual revenue will top $4 billion.

The report said that user awareness of mobile content “skyrocketed” during the past year, which is the first step in having people actually use the content – and pay for it.