Nielsen Forms Mobile Division To Track Mobile Content

Nielsen Entertainment, the entertainment info and analysis arm of Nielsen (part of VNU), has formed a mobile arm called Nielsen Mobile, to track mobile content related data. The recently launched Billboard ringtones charts have been incorporated into Nielsen Mobile and will now be branded as such…
The company has hired away mobile research firm Consect‘s founder and CEO Mark Frieser as the head of the new division…
Should be good for the industry in general, as the fast growing sector does need some more data tracking than just ringtone charts….
(Two disclaimers:
— I am working with VNU on our joint venture blog Billboard PostPlay
— I worked with Frieser in the past, when we were both at Rising Tide Studios)