Mobile Content For Dummies

Success For Dummies Wiley Publishing is partnering with Airborne to put the For Dummies series of books on mobile phones. Sixteen titles will initially be made available, including Success For Dummies, Poker For Dummies and NASCAR For Dummies.
Going back to print, India now has a magazine for its mobile phone industry. The magazine is titled My Mobile and will target affluent Indians, which I think the magazine may define as “those with a mobile”. The release claims the magazine is “inundated with quality content and remarkable marketing strategies”, although I’m not sure why the average mobile phone user would care about marketing strategies. Anyway, one look at the cover will tell you how the magazine plans to sell itself…