Boost Mobile Refugees Announce Content-Heavy MVNO

Updated: read below
I have to say I’m pretty impressed with the creds of the management behind this new MVNO, Amp’d, being launched in U.S. in the third quarter. Even though they’re trying a bit too hard to be seen as edgy (judging by their ridiculously Flash-heavy site), the content-heavy focus is very obvious. The top management includes many of Boost Mobile‘s execs (including former CEO Peter Adderton, who didn’t leave on the best of terms), and content execs from Universal Music and others…the fact that they have at least five top execs focused solely on digital content is indicative…
Besides the usual mobile content, video, and live streaming, it will allow all content on the handset, whether it has been downloaded or programmed by the user, to be backed up to Amp’d servers, and purchased music content can also be downloaded to users’ PCs as well as the phone. As with Boost, the service also seems to have a heavy extreme/action sports focus, in terms of content…
Amp’d will use EV-DO phones running on Verizon’s high speed network.
Would be interesting to see this as a case study on how far operators/MVNOs can go in pushing digital content down the mobile pipeline…
Updated: The cmpany’s official announcement of launch is here…the servie wil be aimed at 18-35 mobile users. It will use Qualcomm’s BREW technology for easy, reliable downloading of content.