Internet Usage At Home Peaking

Remember Metcalfe’s Law meets market reality? Here is new wrinkle to that argument. Folks at Nielsen/Net Ratings say that the total usage of this thing called the Internet might have peaked in the mature markets. The report says that the amount of time spent online at home in countries such as US, Germany, United Kingdom and Switzerland is showing minimal to flat growth. In US the Internet usage at home declined 2%. In other words if your business depends on online growth in usage and total number of users, well you need to tweak your business models. The tier two countries like France, Italy, Hong Kong and Japan are still growing, however at double digit rates. Clearly, there are signs that there is a limit to how much a network can be used. That argument will gain credibility as time goes by – after all time does put all axioms to test… eventually.