Mobile Spam Legislation Could Cause Problems

The National Telecommunications Commission in the Philippines has released guidelines on mobile spam. Unfortunately, the writer of the article seems to have defined spam as any commercial message, even ones where the receiver has opted in to receive the message. I can see where these rules are necessary in countries where people pay to recieve messages (a concept I’m still not used to, being Australian), and they’ve also restricted the times the messages can be sent to between 9 pm and 7 am.

I see some problems with the legislation, based on this paragraph here: “A subscriber who has not opted-in shall not be charged for received spam messages, while subscribers who do not reply to these messages shall be considered to have opted-out and as such broadcast should be stopped.” That means even if a subscriber has opted in to a service, they have to reply to every message they receive or they will be considered to have opted out. So your local record store can’t send you an SMS with details of the week’s specials without you having to reply to the message or lose the service. In fact, problems arise for all forms of SMS interaction between businesses and consumers…

Relates stories:
NTC to put a stop text spam soon
Mobile Spam Outnumbers Desktop’s