Free Mobile Video-On-Demand Website?

Roo mobileOne company has entered the mobile video market with short videos of such things as as “breaking news, entertainment stories, fashion catwalk parades, movie trailers & sports videos”. Roomobile.com appears to be free, with revenue generated by ads before and after the video. “Users simply connect their mobile device to the Internet, go to www.roomobile.com and select videos from 7 different content categories including News, Business, Fashion, Music, Movies, etc.” Whether it can generate enough money via ads to remain in business is anyone’s guess, I suppose it depends on how much they’re paying for content. Considering they seem to be offering what telcos offer their customers anyway Roomobile may have a tough time breaking into the market. Still, more offerings are better for the consumer…