UK Online threw down the gauntlet and dropped the prices for its broadband service down to $20 a month, openly taunting British Telecom and AOL among others to cut prices or lose market share. Nearly 5 million britons get their broadband over DSL, most of it over BT infrastructure, which is resold by nearly 200 ISPs. BT itself has 35% of the total market. Damnit why don’t we have something like this in the US. Falling prices, always good for the consumer. More here!