Major League Baseball, Six Apart Deal In The Works


Update: Base hit for the om team! Ryan Nelson, the Unix Systems Group and am Director of Operations for Major League Baseball Advanced Media confirms the MLBlogs is live. “We just launched today… it’s a partnership with SixApart (the MovableType people). Should be fun!

This has some seriously AA bloggers. Tommy Losarda is one of the big names but rest are what can be best described as “character actors” in Hollywood parlance. I find it most amazing is the people outside the technology industry are realizing the stickiness of user generated content, how cheap it is and how the community can only extend the brand. Expect more big name sports leagues to follow. Incidentally, if someone is keeping score, Cricinfo, which is story of like of Cricket was the first sports site to latch on to blogs in a big way!

MLB SIX APARTLooks like our friends at Six Apart just might be hitting one out of the ball park. Six Apart, makers of such fine products as Moveable Type, and TypePad hosted blog service might have snagged a deal with Major League Baseball. What that deal is – I haven’t got a clue. What I do know is that the domain is registered to Major League Baseball Properties, and the DNS servers are pointing to (I got a screen grab, just incase!)

SXA is still the 800-pound gorilla in the game, and despite all the hoopla from Yahoo 360 and MSN Spaces, it is the gold standard for taking blogging to the masses. Or at least masses with a class. I am not sure what the deal is? Could MLB have guys like Derek Jeter blog? Or will it be blogs by baseball nuts like me. (Apparently…. its going to be both!) Either way, I am going to be tuning in. For SixApart, this one is going deep…. deep…. its gone! Anyway feel good about the fact that I wrote about them in Business 2.0 back in November 2003.