The Video Content Acquisition Binge

At the Mobile Media conference yesterday, organized by the Media Center, I met a bunch of Qualcomm’s MediaFlo people…Jeff Lorbeck, VP and GM for MediaFLO, spoke on MediaFlo’s efforts in mobile TV streaming (different from the 3G/on-demand video efforts from mobile operators). We’ve been covering MediaFlo on our sister site MocoNews.net, since it was announced…

Anyway, hearing about their content acquisition efforts made me think a bit about all the pies floating around in the digital content market: If you are a content provider and have strong video and audio assets, this is probably the best of times…just look over the landscape…

On the IP TV side, the big guns from SBC and Verizon are out there with an army of content acquisition execs, and deals are being announced every day…

On the online side, there’s the triumvirate of big guys like Yahoo, MSN and AOL, and then smaller players like iFilm etc…

Some very nascent, more open-media players like BrightCove, OurMedia, and Open Media Network

Then there are the oldies like RealNetworks, who’re still pluggin’ at it…

On the not-to-be-ignored audio side, there are players like Audible and MediaBay, both of which have announced big content acquisition plans…

On the satellite side, you’ve heard a lot about XM and Sirius’ blistering pace in getting these deals done…(Read this: “Satcasters Girding for Content War“)

On the wireless side, there are the likes of Verizon (vCast),Sprint and Cingular, with relatively smaller teams, looking for video content. And then, smaller video aggregation plays like MobiTV and SmartVideo

And then, as I mentioned above, an emerging area to keep an eye out for: the mobile streaming/broadcast players like MediaFLO and Crown Castle: both of them have differing technologies based on the same concept: broadcasting video to mobile phones. Both have teams out in the field acquiring content, even though both have a while to go before actual launch, maybe as much as two years or so…