ATI Acquires Indian Digital Media Design House

EDN Asia: ATI Technologies has acquired CuTe Solutions in Hyderabad, India, establishing its largest engineering center outside North America. With its current staff of 80 engineers, the Hyderabad facility will focus on R&D of audio and digital-media products, including chip sets for PCs, cell phones, and high-definition TVs.
While the companies did not disclose the cost of the acquisition, ATI and CuTe have already been working together for about two years. “ATI acquired CuTe because of its strength as a research and development center,” remarked Dasaradha R. Gude, managing director of ATI Technologies India and founder of CuTe Solutions. CuTe has specialized in embedded software, particularly in audio-video solutions and core logic.
“ATI’s primary interest in India is to tap into the sizable engineering talent pool and to address the local Indian market,” said Adrian Hartog, CTO and senior vice president of ATI’s consumer business unit. Hartog did not rule out acquisition of more Indian design companies to support ATI’s goals in the region. The company expects the PC, cell-phone, and DTV markets in India to grow substantially over the next five years.
“Over the next five years, ATI plans to make a multimillion dollar investment in research and development in India,” Hartog said. “This year our focus is to hire over 100 of India’s top engineers.”
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Interview with Adrian Hartog, CTO and Senior vice President, Consumer Business Unit, ATI Technologies