Electronic Arts Teams With Qualcomm For Mobile Games

Electronic Arts is finally getting serious about mobile games: it has tied with Qualcomm for mobile games. “It’s time for us to get involved,” John Batter, the VP for EA’ mobile-games unit, said. “We saw the market developing in terms of consumer downloads.”
Electronic Arts began its mobile unit last year and will release 20 titles for cellphones this year, Batter said. The entry into mobile gaming marks a shift for Electronic Arts, whose then-president, John Riccitiello, said in 2001 that games on cellphones were “more like a hobby than a business.”
The announcement comes as the annual BREW developers conference starts in San Diego later today…