Podcast Roundup: Rush Gets Into The Act And More

If press releases and publicity could be monetized, podcasting would be the next Google. Announcements and articles are piling up — first this, business model that. We sift through it all so you don’t have to …
— Rush Limbaugh’s podcast debuts today sans RSS and any content — music, parodies based on licensed material — that would have to be licensed for distribution. Because Limbaugh’s podcasts only will be available to paid subscribers, each use has to be authenticated. Instead of RSS, Premiere Radio is relying on Maven Networks content delivery service. (Disclosure: Maven is a paidContent sponsor.) Here’s his explanation about stripping the shows of music.

— More Commercial Radio GaGa: Clear Channel is repurposing morning shows; Infinity will offer varied podcasts from nine all-news stations.
— From Down Under, The Australian writes of rising podcast demand. Radio National is in the middle of a month-long trial “that those within the national broadcaster suspect may be defining how Radio National delivers its shows into the future.” A 10-minute survey drew 4,000-plus responses. Lots of details including an update on the Podcast Network, which had 85,000 downloads in May and boasts of attaining profitability later this summer.
— CMP Media’s VARBusiness is offering a high-tech business podcast series. It’s being called a first but I’m not sure why that matters.

Mozilla email manager Thunderbird adds podcasting support.