Mobile Content Gathers Pace in Australia

Frost & Sullivan has released a report indicating the mobile content market in Australia was worth AU$129m in 2004, equating to “an average customer spend of 85c per month on mobile content across all Australian mobile phone subscribers”. Not unexpectedely the main market was in personalization, including ringtones and wallpapers, which accounted for 69% of the revenues. “The forecast for growth is strong with the total market predicted to grow to AU$1.015 billion by 2009”.
“The strongest sources of growth over the next five years are forecasted to be entertainment (including the lucrative adult services sector), followed by enterprise applications and productivity services (e.g. personal email and instant messenger services).”
Enterprise applications didn’t get much of a look-in, mainly because the market is focussed on consumer applications at the moment…
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