G-Force: Acid Trip or Eye Candy?

The folks at SoundSpectrum wanted us to take a look at their G-Force product for them, so I was the one who got to play with it. I always enjoy a new software app or utility that can do something different, so this interested me.
G-Force as a visualization plugin that works on Windows and Mac, with a number of programs, and offers more visualizations than something like iTunes. If you’re confused about what I mean by “visualizations”, there’s a little button that has an icon that looks like a flower in the bottom right corner of iTunes. These basically morph the images and colors based on the waveform of the music. There’s a bunch of mathematical mumbo-jumbo behind all of this as well. It basically makes your music appear as an acid trip.

G-Force is clearly much more than what iTunes has, and has many more options, and can go in many more places than just iTunes. The whole package that I tried also had things like a screensaver, and a Mac-only utility that lets you save the visuals as a QuickTime movie to play back later.
I can see how this can be pretty neat to have on your Mac, since it makes for something cool to have on your computer screen when you’re not using it. Beyond the cool look, I wondered “what’s the point?” It might be useful for those cases when you need something to keep an audience’s attention for a moment while there’s a lull – like a WWDC keynote, before Jobs takes the stage. This certainly outdoes the iTunes visualizer. But it left me wondering where the killer feature was, something that would make people want to part with their money (like the 30-inch Apple display). Maybe I’m a bit cynical, but I like to look for value in everything before considering a purchase.
You can try it for yourself, and see how you feel about it. They have a free trial avaiable to download on their site. To buy it, the Gold version is $15 and the Platinum version is $30.