The Wireless Player’s Music Rush

Witness the O2 Wireless Music Festival which happened over this week in Hyde Park in London..well, it was sponsored by mobile operator O2 and Nokia had a big part in in too. Tons of money being spent by wireless operators and handset companies, not just directly in mobile music, but developing lifestyle brands using music.
O2 was pushing its “O2 Music” brand, and Nokia with its “Nokia Raw” branding….
Also check out the picture gallery to get an idea of the heavy spend from these mobile players…