Seems as if “live” is the next new frontier for video online…yeah, I know, that’s a loaded statement. You can say this is Broadcast.com all over again. But really, something is going on here. And part of it is broadband penetration, part of it is shifting user expectations, part enabling interactivity (mixed with blogs, it becomes part of the shared experience), part of it is inertia on part of TV networks, and part is rights issues (MTV with Live8 disaster, for example).
Whatever it is, from the media companies’ point of view, the behind-the-scenes jockeying has begun in earnest. Some of the events over the last two weeks and upcoming ones bear witness to this tug-of-war:
— Of course the AOL-Live8 event, which we’ve well documented.
— Then the Network Live venture, which we also covered last night and today. The whole reason for the venture is live events, online, live and on demand.
— The Discovery Shuttle Flight: Starting tomorrow, the likes of Yahoo (the official media partner for NASA), AOL (which is working of its Live8 halo), MSNBC.com, CBSNews.com, CNN.com and others I’m sure. Yahoo has the official status (it is powering NASA’s official feed and has a co-branded version on its own site), while everyone else is pulling it from the satellite feeds. (Compare this to the TV coverage: would be interesting to see how this plays out, post-Live8 era)
— Amazon.com is webcasting its 10th Anniversary concert with Bob Dylan and Norah Jones, on July 16.
Anyway, the point is, live events, be it news or entertainment, are gaining cachet again online, and portals and media companies will be scrambling for the rights to these events. And that will surely do wonders to the licensing rights money for such events in the future. The only way to go is up…“Live On Demand” is the new black…