Fake Registration Push Draws Shrugs, Watchfulness

An effort online from the anonymous folks behind the BugMeNot registration-runaround website to game the registration site like the online newspapers.

The point: Web site registrations are “pointless” and the data they collect are “dubious…The idea is to highlight the flawed nature of what they are buying and get these sites to move on to a more sustainable and responsible business model.”

So far, publishers are largely shrugging off BugMeNot’s significance, but they’re keeping an eye on the phenomenon.