Europe To Lag Behind In Mobile TV Adoption – Report

Research firm Screen Digest has released a report which suggests “Europe is in serious peril of falling behind other global markets in the mobile television race. This is due to the absence of regulatory frameworks, an inability to agree on standards and difficulties in securing a suitable pristine spectrum allocation for either DVB-H or T-DMB throughout Europe”.
This is surprising considering that trials are more advanced in Europe and surveys have indicated Europeans have a greater desire and willingness to pay for mobile TV than people in the United States. The other region considered is Asia — which is obviously ahead in just about every way you can measure mobile TV. There are some spectrum allocation issues in Europe, but this is likely to get sorted out. There are also some spectrum issues in the US…likewise, while there is a standards battle brewing in Europe between DVB-H and DMB-T there is also one brewing in the US between DVB-H and MediaFLO. Nevertheless, the report predicts that “over the period 2005-2012 Asia will dominate the global market for mobile digital television (MDTV) handsets with a 43 per cent market share, followed by the US with 32 per cent market share and Europe trailing in third place with 25 per cent of all MDTV handsets”. This seems to indicate that no-one in Africa, Latin America or the Middle East will have a mobile TV handset by 2012 (I’m assuming the report lumps Australia in with Asia).
The important point to these figures is that they measure mobile TV capable handsets rather than actual users. The report predicts that there will be 255 million such handsets worldwide by 2012.
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