Million Dollar Homepage- sheer ingenuity

I have been following the progress of The Million Dollar Homepage since it first went live and there is no question it is the most ingenious use of the Internet I have seen thus far.  TMDH is the brainchild of 21 year old Alex Tew of Wiltshire, England who needed to make some cash before heading of the the University of England at the end of September.  After kicking several money-making ideas around he came up with the concept of selling ads, one pixel at a time.  The TMDH homepage is a large grid with each square representing one pixel which Alex sells for $1 each.  Each square consists of 100 pixels and the minimum number you can purchase is $100 worth.  The square is filled in with the graphic of the buyer’s choice that contains a link to wherever the buyer wants to point visitors.  This idea has spread like wildfire and in only a few weeks Alex has sold 74,000 pixels!  He has published case histories from websites that claim a 1000% increase in site traffic by placing just one pixel on the site.  Kudos to Alex for a brilliantly simple way to make the Web work for him.