Response To The Jamster Moratorium

Crazy Frog (The Annoying Thing)Jamster has issued a response to the recent adjudication by the UK’s Advertising Standards Agency restricting Jamster ads until after 9pm. The response includes the argument that only a small percentage of Jamster users are minors — “Those found to be under 16 accounted for only 1.6 percent of those polled and 0.4 percent of those who had enrolled in Jamster! in response to advertisements cited under the ASA adjudication were under the age of 16” — and that Jamster has stopped running the naughty ads and cleaned up its act — “Importantly, the ASA’s decision relates to old advertisements whose broadcast has been discontinued by Jamster!. Our current advertisements, which are not cited by the ASA decision, continue to represent Jamster!’s commitment to enhance customer awareness and understanding of Jamster! products and services”.
Meanwhile, Credit Suisse First Boston has reiterated its outperform rating and $31 valuation of Verisign based on its mobile content business, which is basically Jamster, or Jamba as it is known in Europe. “While we remain concerned regarding the quarter-to-quarter volatility in Jamba!’s results and the continued ‘bad press’ that Jamba! receives, we believe that these concerns are more than reflected in the company’s stock at current levels,” the firm said.
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