3G Will Make 2006 Mobile Blockbuster

Nokia’s CEO Jorma Ollila says 2006 is going to be fantastic, thanks to growing demand for high end phones in the mature markets, (READ 3G) and markets like the Middle East, the Gulf and Africa.

“The buzz is the same we saw in China seven or eight years ago in the early part of the market cycle, the same we saw a couple of years ago in Latin America,’ he said. Ollila’s designated successor as CEO, Chief Operating Officer Olli-Pekka Kallasvuo, told the FT: “It is not a question of one iconic product; it is a question of many iconic products and that relates to the segmentation of the marketplace.”

Wow… finally the much awaited 3G upgrade cycle has begun, and Nokia and Qualcomm are at the leading edge of it. We are seeing the EVDO rollout gather momentum in the US, especially from Verizon which has been fairly aggressive in pushing that service. Still, it will be sometime before the market really sizzles. Gabriel Brown, Chief Analyst of Unstrung Insider estimates that a “subscription price of $30 (€25) per month will be the point at which mobile broadband over cellular networks will become attractive to the mass market.”