MTV Networks’ Broadband Rollout Continues With MTVU Uber

MTV Networks is touting mtvU Uber as its first channel distributed in its entirety over broadband; MTVN’s other broadband sites offer pieces of the programming shown on cable and satellite but mtvU Uber can be viewed on demand and as a non-stop stream. (I have yet to get it to load.) The college-oriented mtvU Uber has more limited on-air distribution than those other MTVN sites, though, available until now only on 730+ campuses so going broadband should expand its audience.
The programming focus is on original content, including “the best student-produced” short films, music videos, animation, etc. MTVU GM Stephen Friedman says via press release, “We are handing over an entire channel online to college students and everyone who wants new music. mtvU Uber gives them the power to create and program their own channel, and will remain in perpetual beta mode as they experiment and pioneer the digital future.”
The launch was accompanied by an announcement with Cisco Systems, Inc., to award 10 grants of $25,000 to next gen digital innovators, creating 10 broadband incubators for student projects exclusively for mtvU Uber.