BrightCove and the AOL Schizophrenia

Media and bloggers for once are on the same side…. they are collectively suffering from AOL Schizophrenia. A few weeks ago they were all saying AOL is piece of dying garbage. Today, after its investment and a deal with BrightCove, everyone seems to be thinking of them as king makers. So people make up your mind… what it is. Anyway, Brightcove, an online video start-up, raised $16.2 million in its latest round of funding from the likes of AOL, and Barry Diller’s IAC Corp.

There is a lot of coverage in the mainstream media – The New York Times and Wall Street Journal – and the blogs. Forrester Group’s king of the obvious Josh Bernoff told AP, “I think this adds a lot of credibility to Brightcove. They’re not just another startup company now.” No kidding…. I had not figured that one out as yet. The message – Brightcove is the likely winner of the online video distribution sweepstakes. That might be hasty considering the major players in this space, each with its own twist.

I wonder how come no one asked pertinent questions about the big G, Or Y or M?. Thomas Hawk writes about a budding relationship between Google and Creaking Broadcasting System (aka CBS). Of course, did anyone actually see the service? The Wall Street Journal says it should be available to all content owners early next year. But when? Or how does it stack-up alongside Maven Networks, a company that is working with the likes of Fox, Atom Films and National Geographic. How well does the service scale? What will be future cap-ex requirements? I did a profile of the company back when it launched, but since then have not heard any new specifics from them. I would have loved to get those answers, and perhaps get a better sense of the progress made over past eight months, instead of rosy picture of the future.

I think Jeremy is a great guy and is pretty smart cookie with most of the answers….