Electronic Arts Appoints Indiagames As Its Exclusive Mobile Games Distributor In India

News Release (Via TMCNet): Indiagames has tied up with Electronic Arts, the world’s leading interactive entertainment company, to bring “EA’s roster of mobile games to consumers across multiple mobile carriers in India”.
The games initially released through Indiagames will include Need for Speed(TM) Underground 2, Need for Speed(TM) Most Wanted, NBA LIVE 06, Tiger Woods PGA TOUR(R) 06, EA SPORTS FIFA 06, FIFA STREET 2, Madden NFL 06, SimCity(TM) and The Sims(TM) 2. Capturing the essence of the hit franchises that inspired them, the mobile games are characterized by exhilarating gameplay, deep real-world sports rosters and advanced graphics.

“Indiagames is a key partner for us as we expand our business from packaged goods to mobile content in the burgeoning Indian marketplace. They have a strong technological infrastructure and share our passion for delivering top quality entertainment,” said Jon Niermann, President, EA Asia Publishing. “Indian consumers are quickly adopting a mobile lifestyle and we believe that this partnership will give people the opportunity to experience the fun and excitement of playing great games on their mobile phones.”

For the past few months, EA has been in the process of setting up an India office. This move shows how the world’s largest games seller is serious about Indian market, although it’s for the mobile games.