(D)Amp’d Is Live

Despite all its dysfunctional inner workings, and some crazy and offensive ads, the 3G MVNO, Amp’d Mobile is in business, hours after the company announced it is getting a major chunk of change from MTV. (MTV’s chief digital officer Jason Hirschorn has joined Amp’d’s board of directions.) The mobile virtual network, the most hyped to boot, is using the Verizon Wireless network and is available in most major metros. It will be featuring content, from who else but the MTV’s parent, Viacom. A survey conducted by content platform provider Motricity shows that nearly 62% respondents believe that “global consumer brands will dominate the MVNO market.” That is names like Disney, ESPN and Virgin. Clearly, Amp’d Mobile has its work cut out, as it also competes with a much better funded, Helio.