Yet Another DRM? The Google DRM

Wall Street Journal has more details on what I had exclusively reported yesterday, Google’s new improved video plans. Ironically, WSJ flubs the biggest piece of news in the story, which is buried at the very end of the story…

Google has developed its own digital-rights-management software to protect downloaded videos from piracy.

…..Excuse me, but this is yet another DRM system, that will now duke it out with Microsoft’s DRM and Apple’s DRM, amongst scores of pretenders. Techdirt Mike, vigilant as ever caught this and points out that AP and Reuters did not even mention this in their reports on the pending news. And he sums it up nicely, “we now have yet another incompatible copy protection system that is likely to lock people in (while also opening up new security holes).”