Ex-WB CEO Levin’s New Firm Will Supply Content, Talent For Three Screens; Launches With MTVN Pact

[by Staci Kramer] Ex-WB CEO Jordan Levin is one of five partners in Santa Monica-based Generate, a production and talent company for three screens — TV, mobile and PC. The other partners include Pete Aronson, former president of Regency Television; producer Mike Karz; and talent managers Dave Rath and Kara Welker.HR: Generate launches with an exclusive commitment to MTVN for cable, broadband and mobile development, as well as first look at broadcast TV projects. Levin says Generate wants to let ideas dictate form rather than develop projects for a specific platform.