Premier League Exclusive Rights Snatched From BSkyB by EU; Internet And Mobile Rights Open Up As Wel

Now if only someone could snatch away the Olympics broadcasting rights from the sucky NBC, which it has till 2012…but that’s not going to happen here. Anyway, the European Commission has approved an English Premier League deal to divide soccer TV rights between at least two broadcasters…BSkyB has long held exclusive rights, but under the EU deal one of six packages of games will have to go to another broadcaster. Irish broadcaster Setanta and UK cable company NTL have already signalled their interest, and the BBC, ITV and Channel 5 have also been mentioned as potential bidders.
The commitments made under the deal involve television, mobile and Internet rights, which are to be sold in an open and competitive bidding process.
AP: EU said the new commitments made until the end of the 2012-2013 season “will increase the availability of media rights, and improve the prospect of competition in providing services to consumers.”
Some more details in the EU release here.