Mforma’s “Hands On Mobile” Brand?

Found this out on a tip: Mforma, the mobile content publisher, has filed for a trademark for the term “HANDS ON MOBILE”…the trademark application filing is here.
Not exactly sure what th brand/service would be used for, but seems like mobile games…it could be, and this is a wild guess, that Mforma might change its name to “Hands On Mobile” before they go for their IPO. Again, pure speculation on my part for now…this is judging from the broad nature of the description on the trademark filing.