Xero, Still A Zero

Xero Mobile, a MVNO with roots going back to the infamous Gizmondo device company has now gone public by executing a reverse merger with a shell company. This is the kind of move which waves all sorts of red flags. Never mind it doesn’t have a product or a service as yet. And won’t have any up until fall 2006.
From their press release they are going after the same market demographic as the more well funded plays – Amp’D and Helio. The Xero twist: near free service supported by ads. Oh well… do I have to say it again that this MVNO thing is going to end badly.