Nick Mobile Gets Onto Sprint Phones

Nickelodeon has announced the launch of Nick Mobile on Sprint’s mobile service. “Nick Mobile on Sprint offers a combination of short video clips, vignettes and music videos. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favorite programs such as Dora the Explorer, Blue’s Clues, The Backyardigans, LazyTown and the recently launched Nick Jr. series, The Wonder Pets!, TV’s first operetta for kids…From the Nickelodeon library, content will be available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X’s, Avatar and Catscratch. Additionally, TEENick material will include behind-the-scenes clips from Zoey 101, Unfabulous and Ned’s Declassified School Survival Guide. Nick Mobile on Sprint will also feature on-air vignette series such as Nick Jr.’s A Pup Grows Up mini series and clips from network specials. All Nick Mobile content on Sprint multimedia phones will be refreshed on a weekly basis.”
This is part of Nickelodeon’s plan to “produce, program and distribute content on different platforms”…the company is certainly hitting mobile at every place it can, making deals with aggregators, forming its own portal and now putting stuff on carrier decks. Good move if you can do it — give your customers what they want wherever they want it. (via
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