Sprint Likes Place Shifting

Sprint-Nextel and Sling Media (makers of Sling Box) are in talks and trying to figure out ways to work together. Sprint is also talking to Orb Networks and Sony, betting that the three companies have the magic potion that will add more oomph to their mobile entertainment services.

Actually it is a smart strategy. Place Shifting television means that people would opt for more expensive data plans, especially the 3G kind. Sprint executives, according to the Reuters report, are betting big on mobile video, and would go as far as investing in mobile video. I guess, the experiment with MobiTV has shown mobile companies that even a small subset of their multi-million user base can bring in big bucks. Sprint has about 2 million subscribers who watch some kind of video on their handsets.