Drops Charge For Columnists

A little more than three yeara after the Boston Herald started charging to read columnists online — $4.95 a month, $24.95 a year — has done away with the fee. Refunds are being issued for subscriptions with time left following the June 1 switch. Herald publisher Patrick J. Purcell: “We’re seeing so much traffic now to the Web site, and there is so much more opportunity to further develop our site and our Web traffic, that we are going to make the columnists available as part of a normal visit, without surcharge.”
Dan Kennedy: “When Boston Herald publisher Pat Purcell sold his Community Newspaper subsidiary last month, he talked about beefing up the Herald’s online presence as part of his survival strategy. Today he takes a step in that direction, making his columnists freely accessible.”

(via Romenesko)