IusaTV — Mobile TV In Mexico

I went to the launch of Iusacell’s mobile TV effort in Mexico, IusaTV. The service is free with the 3G unlimited data plan, 173 pesos per month. At the moment they’re streaming three TV channels and offering downloads, but the plan is to move everything to streaming so that customers can use the memory on their handset for other things.
As we reported earlier Iusacell was considering the MobiTV service, but that has since launched with competitor TelCel. Since then Iusacell hasn’t been in contact with MobiTV (but it was only a couple of weeks ago), and while the telco thinks the MobiTV service would be complimentary to their current offering there seemed to be some wariness about using it so soon after it launched with Telcel.
Some photos of the event are here.