Robbie Williams In Content Deal With T-Mobile And Sony Ericsson

Robbie Williams In ConcertI’m not sure whether this is an extension of the deal between Robbie Williams, T-Mobile and SE we wrote about back in April or whether it’s the specific details…
The deal will give T-Mobile exclusive content from Williams’ ‘Close Encounters’ European summer and autumn tour for its 3G custoemrs, and will also see a “special Robbie Williams edition of the Sony Ericsson W300 Walkman phone with pre-installed show and rehearsal footage”, due for release later this month. The channel will be called Tour TV, and will stream entire shows and backstage and behind-the-scenese footage.
This is an extension on his previous effort, which saw a concert streamed live to 100,000 handsets. So far Robbie Williams seems to be leading the pack in exploring the use of mobile phones to deliver mobile music…