ThisNext Details Revealed

ThisNext, an online shopping discovery start-up, Katie wrote about last month, has launched. Erick Schonfeld, over at the Business 2.0 Blog has a detailed review of the service, which is backed by Clearstone Ventures.

Erick says the company makes it “as easy to create and share online product playlists as it is to share music playlists. The site just launched a few weeks ago in a closed beta, and will open up a public beta in late August.”

The company has lined up a lot of famous people to create their product lists, much like celebrity playlists on iTunes store. Perhaps star power will help the company fight off an increasing number of competitors entering the same space.