Viacom’s Web 2.0 Strategy: Leftovers

Viacom is buying Atom Entertainment, which is like the old school YouTube (minus all the fun stuff, aka the illegal content) for about $200 million. Atom owns Atom films and Shockwave.com and a whole slew of other sites (including some gaming sites) and will become part of the MTV Networks division of Viacom. Viacom, is the very same company that lost out on MySpace and IGN, and was rumored to have balked on hefty price-tag on TheFacebook. Instead it ended up buying Xfire. Other acquisitions include IFilm, Y2M and Neopets. This seems like a “leftover strategy” to get some of the eyeball bonanza. Just like the old NBCi.