MTV Sees Indian Digital Content Consumption To Mature Over 3 To 5 Years MTV Networks International senior vice president (digital media) Gideon Bierer says that India will see serious penetration of digital content consumption in the next three to five years. Bierer says that the country “is approaching an inflexion point as regards (to) the digital content delivery story”. He believes that new digital services will begin to be introduced in a significant way from next year on but it could take anywhere between three to five years for it to get serious penetration in India.