Amazon doesn’t really want to be a retailer some days, does it? Earlier this year the company had announced Amazon Web Services (AWS) such as the S3 storage and EC2 elastic computing (on demand) two services that should make any technology company proud. Now it’s trying for shades of Google with a new initiative to place pay-per-click ads.
The fact is, investors are never going to give these guys the kind of free rein as a place like Google, even if it has some of the most innovative web services around. Just last week Amazon’s stock leapt up after it said it would cut research spending. So what do you think, should Amazon offer its technology piece as a tracking stock?
Update: BusinessWeek has a sprawling cover story on Amazon’s web services strategy today.